About Us

Tourism has changed. It evolves rapidly, embraces new needs and faces complex challenges. In this ever-shifting landscape, Guiness Travel continues to stand out as a benchmark for those who choose quality escorted tours, with strong cultural content and planning that aims for excellence.

In business since 1989, Guiness specialises in cultural tours with a limited number of participants, in Italy, Europe and around the world, always with a tour leader from Italy. Every itinerary is born of exclusive in-house design and constant verification in the field: site inspections, trials and direct relationships with suppliers and hotels. This approach guarantees complete control over the quality of the product and an in-depth knowledge of every destination.

The Guiness Journey stands out for its absolute exclusivity: every participant belongs to the Guiness world, creating a shared, close-knit, cohesive and harmonious experience. What is more, the price is always guaranteed and locked in for the entire programme year, protecting both the traveller and the value of the experience, with no increases or surprises and no surrender to the logic of “dynamic” pricing.

Another element that defines the Guiness standard is the choice of flights operated exclusively by award-winning airlines such as ITA Airways, Emirates, Etihad, Turkish Airlines, Lufthansa, KLM, TAP Portugal, Iberia, Air France and other high-profile carriers. A further guarantee of reliability, comfort and punctuality.

Over time, we have consolidated a model that is recognised and appreciated, built on careful choices, reliable services, thoughtfully planned stops and constant organisational care. Today, without distorting our identity, we know how to blend the Guiness philosophy with the stimuli of the present, adapting to change while remaining true to our idea of travel.

Every Guiness Journey is the result of a precise method and a clear vision: to offer complete, well-balanced experiences, supported by constant assistance before, during and after the trip.

What makes a Guiness Journey unique:

1. A tour leader from Italy with you throughout
2. Price guaranteed and locked in for the entire programme year
3. Flights operated by prestigious scheduled airlines
4. Tours run with a limited number of participants
5. Professional local guides
6. Departures from all over Italy
7. 24/7 assistance on every tour
8. Penalty-free cancellation up to 45 days before departure
9. No extra costs on arrival
10. Complimentary minibar service on board the coaches in every destination

Travelling with Guiness Travel means choosing an authentic, complete experience, cared for in every detail.

This is the difference between a simple holiday and a Guiness Journey.