Discover Emilia 2026-27
BOLOGNA - PARMA - MODENA - REGGIO EMILIA - MANTUA - SABBIONETA - FONTANELLATO - SORAGNA - CASTELL’ARQUATO - DOZZA
Discover Emilia 2026-27 is a Guiness Travel escorted group tour in Italy: 6 days by coach, with a tour leader from Italy. 2 departures scheduled, from 29 September 2026 to 19 October 2026. Participation fee from 1.400,00 € per person.
Discover Emilia 2026-27
BOLOGNA - PARMA - MODENA - REGGIO EMILIA - MANTUA - SABBIONETA - FONTANELLATO - SORAGNA - CASTELL’ARQUATO - DOZZA

6 days starting from
1.400,00 €
Departures
Legend
Plus Guiness
- visit to a balsamic vinegar producer
- visit to a rice producer
- visit to a Parmigiano Reggiano producer
- visit to a Prosciutto di Parma producer
- 2 traditional lunches/tastings, drinks included
- drinks included with meals
- city taxes included
- travel in exclusive style with a maximum of 30 people
Why this tour?
- to discover Sabbioneta, the Gonzagas’ ideal city and a UNESCO World Heritage Site
- to visit the many cities along the Via Emilia, each rich in unique gems
- to sample the delicacies of the “food valley”
Description
Dozza
It is not only the Rocca Sforzesca that makes Dozza special. This enchanting medieval village, praised by Forbes, lies in the province of Bologna and is enhanced still further by the murals and paintings that adorn the façades of its houses and make this place unique. Also known as the City of Wine, the village of Dozza houses, in the cellars of the fortress, the Regional Wine Cellar of Emilia-Romagna, with more than 1,000 labels to taste.
Castell’Arquato lies in the province of Piacenza, along the backbone of the Emilian region. If you think time machines don’t exist, you have never been to this village: so much so that, on entering Castell’Arquato, time seems to have stood still. Its medieval layout survived intact until the early 1950s. The anachronism of this village is what makes it one of the most visited in the whole region, with noteworthy cultural attractions such as the Palazzo del Podestà, the Rocca Viscontea, the Collegiate Church and many others that still seem intact despite their centuries of age. The symbol of this place’s traditions is the production of DOC wines, including Gutturnio, Bonarda and Barbera.
The Labirinto della Masone, the largest maze in the world, at Fontanellato.
“When he had his Labyrinth built, which was a prison, Minos harboured dark and cruel intentions; I imagined a gentler equivalent, one that would also be a Garden, where people could stroll, losing their way from time to time, but without danger.” Publisher, bibliophile, collector. Franco Maria Ricci, however, is above all an aesthete, who in 2015 opened to the public, on his estate at Fontanellato, his latest and most fantastic creation: the largest maze in the world. He wanted it in order to follow a passion that has accompanied him since childhood (“As a child I loved labyrinths. Then they settled and, at a certain point, they resurfaced”), but also to keep a promise made a few decades earlier to Jorge Luis Borges, the great Argentine writer who edited a series of books for Ricci, The Library of Babel (“I have discussed labyrinths all my life, with Italo Calvino, with Roland Barthes, with Borges,” Ricci explained. “He was obsessed with them; he cited them constantly in his stories, as in the Theme of the Traitor and the Hero, from which Bernardo Bertolucci drew his The Spider’s Stratagem. Borges stayed as a guest in my house for twenty days, in the 1980s, and it was then that I began to think of building a real labyrinth”). The Labirinto della Masone was created by planting, over twelve years and across eight hectares, no fewer than 200,000 bamboo plants, ranging in height from 30 centimetres to 15 metres and belonging to twenty different species. It is a slightly unreal but undeniably fascinating place, designed for losing and finding yourself again, among forks and dead ends. In conceiving the design of the maze Ricci drew inspiration from the mosaics of Roman villas and baths, while its perimeter, in the shape of an eight-pointed star, recalls Palmanova, a perfect example of a Renaissance fortified town. The buildings of the Labirinto della Masone, meanwhile, were designed by Pier Carlo Bontempi, the well-known Parma architect who drew on the neoclassical works of architects from the period of the French Revolution, such as the Frenchmen Boullée, Ledoux and Lequeu and the Italian Antolini, author of a visionary design for the Foro Bonaparte in Milan, never built but passed down to us in the form of a volume by Bodoni. All the buildings are made of handmade bricks, the traditional building material of the Po Valley. The maze, however, is not an end in itself but forms part of a cultural project that includes an atelier housing the headquarters of the Franco Maria Ricci publishing house, a library of 15,000 art volumes, and a museum with 500 paintings and manuscripts from Ricci’s rich and eclectic collection, laid out over five thousand square metres, with 500 works ranging from the sixteenth to the twentieth century. There are canvases by Mannerists such as Carracci and Cambiaso, a curious series of Vanitas (still lifes with skulls, intended as a warning about the precariousness of existence), right up to more recent works by Wildt, Ligabue and Savinio.
Sabbioneta, the Gonzagas’ ideal city, is a true model of the “ideal city”. In little more than a century the Gonzagas rebuilt what had been a small fortified village according to Renaissance canons. It was Vespasiano Gonzaga who promoted its construction according to the proportions and the ideal of harmony symbolised in Leonardo da Vinci’s drawing of the Vitruvian Man. Between 1556 and 1591 Vespasiano Gonzaga Colonna indeed created a city unique for its urban modernisation, its palaces, its social fabric and the greatness of his house. Every building, every arrangement of streets and roads, every bastion recounts, with architectural precision and historical resonance, the culture and greatness of its prince. An intact star with six bastions at its points: this is the urban spectacle that Sabbioneta offers. There are two main gates giving access to the citadel. To the west, the oldest is Porta Vittoria, while to the east is Porta Imperiale, opened in 1579 and clad in marble. In 1544 it was Gonzaga who ordered the complete rebuilding of what had once been merely a modest fortified settlement. In accordance with the precepts of Vitruvius and of military architecture, there thus arose the walls, which still surround Sabbioneta with their hexagonal perimeter and strong bastions, and the Ducal Palace: an urban chessboard at whose centre was traced the axis that still bears the Duke’s name. The exception to the rigour of the lines is the recess at what is now Piazza Castello, due to the wish to preserve the ancient medieval fortress, demolished in 1794. It is the tangible demonstration of the harmonious and rigorous order of the city. Stand at the centre of the square and, turning through 360 degrees, your gaze will come to rest at regular intervals on the main porticoed streets. The perspective leads to the façade of the Ducal Palace and the outline of the parish church of Santa Maria Assunta, with its façade, at once elegant and sober, in white and red marble.
Itinerary
Day 1 · 550 km.
ROME or other departure point > DOZZA “the painted village” – PARMA
Departure from your chosen pick-up point - lunch at leisure – in the afternoon, guided visit of Dozza (an enchanting medieval village full of murals, Rocca Sforzesca) - evening check-in at the hotel in Parma - dinner at the hotel - after dinner, Parma by night: a stroll with the tour leader and/or by public transport through the historic centre – overnight stay.
Day 2 · 150 km.
MODENA “UNESCO World Heritage and gastronomy” & REGGIO EMILIA “the Italian flag”
Breakfast at the hotel – in the morning, guided visit of Modena (Piazza Grande with the Cathedral and the Ghirlandina tower, a UNESCO World Heritage Site, Corso Duomo, Via Emilia, the historic rooms of Modena Town Hall, the historic Albinelli Market) – visit to a balsamic vinegar producer - tasting lunch – in the afternoon, guided visit of Reggio Emilia (Palazzo Municipale, Piazza Prampolini, Vicolo Broletto, Basilica of San Prospero, Basilica della Beata Vergine della Ghiara, Piazza della Vittoria, Otello Sarzi Puppet Museum) - return to the hotel in Parma in the evening - dinner at the hotel – after dinner, Parma by night: a stroll with the tour leader and private coach through the historic centre – overnight stay.
Day 3 · 150 km.
SABBIONETA “the Gonzagas’ ideal city” & MANTUA “the city of Virgil, a UNESCO World Heritage city”
Breakfast at the hotel – in the morning, guided visit of Sabbioneta (an intact star with six bastions at its points, this is the urban spectacle offered by Sabbioneta, a UNESCO World Heritage Site; there are two main gates giving access to the citadel: to the west the oldest is Porta Vittoria, while to the east is Porta Imperiale, opened in 1579 and clad in marble; Ducal Palace, Palazzo Giardino with the Galleria degli Antichi, Teatro all’Antica) – visit to a rice farm, with a walk through the paddy fields and an explanation of how rice is grown, a visit to the farm’s historic rice mill with its still-working water wheel, and an explanation of how rice is processed – lunch at leisure – in the afternoon, guided visit of Mantua (a UNESCO World Heritage city, Giulio Romano’s Palazzo Te –interior-, the Ducal Palace or Reggia dei Gonzaga –exterior-) – return to the hotel in Parma in the evening - dinner at the hotel - after dinner, a stroll with the tour leader – overnight stay.
Day 4 · 100 km.
PARMA “Italian Capital of Culture 2021” – LANGHIRANO “Prosciutto di Parma” – FONTANELLATO “the Labirinto della Masone”
Breakfast at the hotel – in the morning, guided visit of Parma (historic centre, the Pilotta monumental complex with the Teatro Farnese and the National Gallery, Cathedral, Baptistery) - visit in Langhirano to a Prosciutto di Parma producer - tasting lunch – in the afternoon, visit in Fontanellato to the largest maze in the world, created by the Franco Maria Ricci Foundation – return to the hotel in Parma in the evening - dinner at the hotel – evening at leisure - tour leader available – overnight stay.
Day 5 · 120 km.
PARMIGIANO REGGIANO – SORAGNA – CASTELL’ARQUATO “where time stands still”
Breakfast at the hotel – in the morning, visit to a producer of the famous Parmigiano Reggiano, with tasting - followed by a guided visit of Soragna (Rocca Meli Lupi di Soragna, Parmigiano Reggiano Museum) and Castell’Arquato (a beautiful medieval village: the Palazzo del Podestà, the Rocca Viscontea, the Collegiate Church) – lunch at leisure – tasting of DOC wines – return to the hotel in Parma in the evening - dinner at the hotel – evening at leisure - tour leader available – overnight stay.
Day 6 · 500 km.
PARMA – BOLOGNA - ROME or other departure point
Breakfast at the hotel – in the morning, guided visit of Bologna (Piazza Maggiore with the Fountain of Neptune, Basilica of San Petronio, the Two Towers, Basilica of Santo Stefano or the Seven Churches, the Porticoes, a UNESCO World Heritage Site) - lunch at leisure – onward journey home – arrival in the evening.
Prices
- return journey by luxury GT coach
- accommodation in 3-star hotels on a half-board basis as per the itinerary
- buffet breakfasts
- 2 traditional lunches in restaurants
- drinks included with meals
- guided visits as indicated
- visits to various producers
- various tastings of local products
- taxes, VAT
- city taxes
- tour leader for the entire duration of the tour
- evening excursions
entrance fees (daytime and evening) and anything not expressly indicated.
Entrance fees
Dozza: Rocca Sforzesca - Mantua: Palazzo Te - Parma: Pilotta monumental complex, Baptistery - Fontanellato: Labirinto della Masone - Soragna: Rocca Meli Lupi di Soragna - Sabbioneta: Palazzo Giardino, Ducal Palace, Teatro all’Antica.
Fees, including in some cases compulsory booking and pre-purchase charges, and group discounts where applicable, €80.00
N.B. - Entrance fees may change after the catalogue goes to print.
Our hotels
Info and schedule
Bus departure times and places
| ANCONA | 11:45 | |
| AREZZO | 12:00 | |
| ASCOLI PICENO | 10:30 | |
| AVELLINO | 05:00 | |
| BARI | 04:30 | |
| BARLETTA | 05:30 | |
| BENEVENTO | 04:30 | |
| BOLOGNA | 14:45 | |
| BOLOGNA | 14:55 | |
| CAMPOBASSO | 06:30 | |
| CASERTA | 07:00 | |
| CASSINO | 07:45 | |
| CESENA | 13:00 | |
| CHIUSI | 11:30 | |
| CIVITANOVA MARCHE | 11:00 | |
| FAENZA | 13:30 | |
| FIRENZE | 13:45 | |
| FOGGIA | 06:30 | |
| FORLI' | 13:20 | |
| FROSINONE | 08:15 | |
| IMOLA | 13:45 | |
| ISERNIA | 07:30 | |
| MOLFETTA | 05:00 | |
| NAPOLI | 06:45 | |
| ORTE | 10:30 | |
| ORVIETO | 11:00 | |
| PESARO | 12:30 | |
| PESCARA | 08:50 | |
| PORTO SAN GIORGIO | 10:50 | |
| RIMINI | 12:45 | |
| ROMA | 09:30 | |
| SALERNO | 06:00 | |
| TERAMO | 10:00 | |
| TERMOLI | 07:30 | |
| TRANI | 05:15 | |
| VALDICHIANA | 11:45 | |
| VASTO | 08:00 |
On request, departures are possible from other motorway toll stations on the A1 and A14.
Please note:
- Passengers are kindly requested to be at the meeting point 15 minutes before departure.
- Times are subject to slight changes, which will be communicated in the joining instructions.
Countries
Frequently asked questions
How long is the tour?
The tour lasts 6 days by coach, with a Guiness tour leader from Italy.
When does it depart?
2 departures scheduled, from 29 September 2026 to 19 October 2026.
How much does it cost?
The individual participation fee starts from 1.400,00 € by coach.
What does the price include?
return journey by luxury GT coach; accommodation in 3-star hotels on a half-board basis as per the itinerary; buffet breakfasts; 2 traditional lunches in restaurants; drinks included with meals; guided visits as indicated; visits to various producers; various tastings of local products; taxes, VAT; city taxes; tour leader for the entire duration of the tour; evening excursions
What is not included in the price?
entrance fees (daytime and evening) and anything not expressly indicated.
Can I cancel?
Cancel without penalty up to 45 days in advance
How do I book a Guiness tour?
You can request a quote directly from each tour page with the “Get your quote” button, save it and send the booking request: we will get back to you. How to book
How do I pay for the tour (deposit and balance)?
Payment terms (deposit and balance) are set out in the quote; we accept the main payment methods. Terms and conditions


