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Grand Tour of South Korea 2026-27

SEOUL – ULSAN - GYEONGJU - BUSAN

Grand Tour of South Korea 2026-27 is a Guiness Travel escorted group tour in South Korea: 10 days by plane, with a tour leader from Italy. 1 departure scheduled, on 22 October 2026. Participation fee from 3.750,00 € per person. Required document: Passport.

Seoul, Bongeunsa Temple
Busan
Seoul, girls in hanbok, the traditional dress

Departures

22/31 October 2026 Guaranteed
Foliage

Legend

= Guaranteed departure
= Last availability
= Sold out / not available

Why this tour?

  1. to visit this ancient country, today one of the world's strongest economies
  2. to get to know Seoul, a modern capital with an ancient history
  3. to discover Busan, a lively and surprising city

South Korea.

A landscape steeped in green and a population ready to welcome a tourism that has, happily, not yet become mass tourism make South Korea – all too often regarded solely as a strategic and political chessboard for the neighbouring powers – a place still waiting to be discovered, especially in the mountain regions and away from megacities such as Seoul. The first human settlements in the country date back a full 30,000 years. From the 7th century BC through to the end of the 13th century the Silla dynasty reigned unchallenged, and to it we owe the construction of all the country's best-known and most-visited monuments. From the 15th century began a troubled period that saw first the Japanese and then the Chinese invasion, up to the partition of Korea, decided at the negotiating table, into one part under Soviet influence and another (today's South Korea) under American influence. The predominantly mountainous terrain (the Taebaek Mountains run from north to south) makes it a country extraordinarily rich in nature parks (more than twenty). That very range gives rise to the country's two main rivers, the Nakdong and the Han. The latter flows through and divides the whole city of Seoul, which will appear to the visitor, like most Asian capitals by now, a megacity of constant contradictions, poised between a thousand-year-old past – still visible in the monuments that survived the reconstruction of the 1950s – and futuristic skyscrapers and shopping centres. But the great discovery will be the Korean people: cordial and open to the West, yet at the same time deeply attached to ancient Korean traditions and festivals, and to certain codes of behaviour that may strike the Western visitor as curiously rigid and formal.

Busan, or Pusan, a city waiting to be discovered.

Busan is South Korea's second most populous city after Seoul and lies in the south-east of the peninsula. Few people really know it, yet it is becoming one of the destinations most in demand among travellers. Psychedelic architecture and Buddhist temples make this South Korean city special. Rather than a city of spirituality – there are in fact only two Buddhist temples – Busan is a city of entertainment. There are magnificent landscapes, such as Eulsukdo Island, the Yeongdo lighthouse and the Gwangan Bridge. The centre of Busan is full of character, with the Jagalchi market and its rows of fish stalls, the Seomyeon shopping street and the immense Gukje market, where you can find absolutely everything. In Busan there is also time to relax, thanks to the magnificent Haeundae beach, one of the most famous in the country. It lies in the seaside district par excellence, home to the biggest international hotels and countless bars and restaurants. Busan is also famous for its hot springs. The Buddhist temples, too, make this destination special: while most spiritual sites lie in the mountains, Busan's Haedong Yonggungsa Temple stands on the coast. It was built in 1376 and later restored in 1970. Yongdusan Park, on the hill above Nampo-dong, includes many attractions such as the memorial statue to the victims of the Korean War, a Buddhist temple, a floral clock and Busan Tower, from which there is a breathtaking view of the city. Also linked to the Korean War is the Gamcheon Cultural Village, which for a long time housed refugees. It was later restored, and its narrow streets and stairways are now dotted with colourful houses, art galleries, children's areas and cafés, to the point that the Gamcheon area was declared a “cultural village” by the Ministry of Culture of the Republic of Korea. Also worth visiting is the United Nations Memorial Park, the only international cemetery dedicated to UN soldiers who died in combat during the Korean War.

Quick answers

Frequently asked questions

How long is the tour?

The tour lasts 10 days by plane, with a Guiness tour leader from Italy.

When does it depart?

1 departure scheduled, on 22 October 2026.

How much does it cost?

The individual participation fee starts from 3.750,00 € by plane.

What does the price include?

return journey Italy/Seoul on Emirates scheduled flights; airport/hotel transfers and vice versa; transfer Seoul/Gyeongju by KTX high-speed train; excursions in Korea by GT minibus/coach; accommodation in 4-star hotels on a half-board basis; buffet breakfasts; 1 lunch in a restaurant on day 4; guided visits in Italian; taxes, VAT; tour leader from Italy, departing from Rome; tour leader Dubai/Dubai for those departing from other airports; admission to all the sites and museums indicated in the programme

What is not included in the price?

tips (on arrival the tour leader collects a single amount of approximately €80.00, which is used to tip all suppliers throughout the tour), drinks with meals and anything not expressly indicated.

Which documents are required?

Passport

Can I cancel?

Cancel without penalty up to 45 days in advance

How do I book a Guiness tour?

You can request a quote directly from each tour page with the “Get your quote” button, save it and send the booking request: we will get back to you. How to book

How do I pay for the tour (deposit and balance)?

Payment terms (deposit and balance) are set out in the quote; we accept the main payment methods. Terms and conditions

Cancel without penalty up to 45 days in advance
10 days from3.750,00 €
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