Grand Tour of South Korea 2026-27
SEOUL – ULSAN - GYEONGJU - BUSAN
Grand Tour of South Korea 2026-27 is a Guiness Travel escorted group tour in South Korea: 10 days by plane, with a tour leader from Italy. 1 departure scheduled, on 22 October 2026. Participation fee from 3.750,00 € per person. Required document: Passport.
Grand Tour of South Korea 2026-27
SEOUL – ULSAN - GYEONGJU - BUSAN

10 days starting from
3.750,00 €
Departures
Legend
Plus Guiness
- all admission fees included
- transfer by high-speed train Seoul/Gyeongju
- Italian-speaking guide for the entire tour
- excursion to the 38th parallel, lunch included
- travel exclusively in a group of no more than 20 people
Why this tour?
- to visit this ancient country, today one of the world's strongest economies
- to get to know Seoul, a modern capital with an ancient history
- to discover Busan, a lively and surprising city
Description
South Korea.
A landscape steeped in green and a population ready to welcome a tourism that has, happily, not yet become mass tourism make South Korea – all too often regarded solely as a strategic and political chessboard for the neighbouring powers – a place still waiting to be discovered, especially in the mountain regions and away from megacities such as Seoul. The first human settlements in the country date back a full 30,000 years. From the 7th century BC through to the end of the 13th century the Silla dynasty reigned unchallenged, and to it we owe the construction of all the country's best-known and most-visited monuments. From the 15th century began a troubled period that saw first the Japanese and then the Chinese invasion, up to the partition of Korea, decided at the negotiating table, into one part under Soviet influence and another (today's South Korea) under American influence. The predominantly mountainous terrain (the Taebaek Mountains run from north to south) makes it a country extraordinarily rich in nature parks (more than twenty). That very range gives rise to the country's two main rivers, the Nakdong and the Han. The latter flows through and divides the whole city of Seoul, which will appear to the visitor, like most Asian capitals by now, a megacity of constant contradictions, poised between a thousand-year-old past – still visible in the monuments that survived the reconstruction of the 1950s – and futuristic skyscrapers and shopping centres. But the great discovery will be the Korean people: cordial and open to the West, yet at the same time deeply attached to ancient Korean traditions and festivals, and to certain codes of behaviour that may strike the Western visitor as curiously rigid and formal.
Busan, or Pusan, a city waiting to be discovered.
Busan is South Korea's second most populous city after Seoul and lies in the south-east of the peninsula. Few people really know it, yet it is becoming one of the destinations most in demand among travellers. Psychedelic architecture and Buddhist temples make this South Korean city special. Rather than a city of spirituality – there are in fact only two Buddhist temples – Busan is a city of entertainment. There are magnificent landscapes, such as Eulsukdo Island, the Yeongdo lighthouse and the Gwangan Bridge. The centre of Busan is full of character, with the Jagalchi market and its rows of fish stalls, the Seomyeon shopping street and the immense Gukje market, where you can find absolutely everything. In Busan there is also time to relax, thanks to the magnificent Haeundae beach, one of the most famous in the country. It lies in the seaside district par excellence, home to the biggest international hotels and countless bars and restaurants. Busan is also famous for its hot springs. The Buddhist temples, too, make this destination special: while most spiritual sites lie in the mountains, Busan's Haedong Yonggungsa Temple stands on the coast. It was built in 1376 and later restored in 1970. Yongdusan Park, on the hill above Nampo-dong, includes many attractions such as the memorial statue to the victims of the Korean War, a Buddhist temple, a floral clock and Busan Tower, from which there is a breathtaking view of the city. Also linked to the Korean War is the Gamcheon Cultural Village, which for a long time housed refugees. It was later restored, and its narrow streets and stairways are now dotted with colourful houses, art galleries, children's areas and cafés, to the point that the Gamcheon area was declared a “cultural village” by the Ministry of Culture of the Republic of Korea. Also worth visiting is the United Nations Memorial Park, the only international cemetery dedicated to UN soldiers who died in combat during the Korean War.
Itinerary
Day 1
ITALY – SEOUL
Departure on Emirates scheduled flights to Seoul - meals on board – overnight flight.
Day 2
SEOUL
Arrival in Seoul – transfer to the hotel - dinner in a restaurant - evening at leisure – tour leader on hand – overnight stay.
Day 3
SEOUL “the capital of the South”
Breakfast at the hotel - full day devoted to a guided visit of Seoul, capital of Korea for more than 600 years (Gyeongbokgung Palace, built in 1395 at the behest of King Taejo, the grandest and most majestic of the five royal palaces of the period, the National Folk Museum with its vast display of traditional objects, the Jongmyo Shrine, a sacred site of Confucianism and a UNESCO World Heritage Site - a pleasant stroll through the Insadong district, where you can find beautiful hanbok, the traditional Korean dress, handmade hanji paper made from mulberry bark, ceramics and traditional furniture - the area is usually closed to traffic at weekends, so we can enjoy its attractions all the better - visit to the National Museum of Korea, the largest in the country and the sixth largest in the world, housing precious works of Korean and Asian art - and finally the traditional Gwangjang market, the oldest daily market in the country, renowned for its fine silk, linen and satin fabrics) – lunch at leisure - dinner in a restaurant – after dinner Seoul by night, a stroll with the tour leader - overnight stay.
Day 4
SEOUL “the 38th parallel, the DMZ”
Breakfast at the hotel – in the morning, excursion to the South Korean side of the Military Demarcation Line, the DMZ, almost 70 years after the end of the Korean War (1953), when the 248-km ceasefire line was drawn along the 38th parallel, giving rise to the Military Demarcation Line - a symbol of both war and peace, of division and of unification, the DMZ is a place where time has stood still – from the Dorasan observatory, just across the border, you can see the peace village of Kijong-dong, which South Koreans call the North Korean propaganda village and which, together with its southern counterpart Daeseong-dong, is one of only two human settlements permitted within the DMZ - on clear days the city of Kaesong can be made out from Dora - visit to the 3rd Infiltration Tunnel, one of four dug by North Korea in 1978 to invade the South. It is estimated that the tunnel, 1,630 metres long in its entirety and 2 metres wide and high, would have allowed around 30,000 invading soldiers to pass through in an hour – return to Seoul – lunch in a restaurant – in the afternoon, guided visit to the spectacular N Seoul Tower, 240 m high, standing on the summit of Mount Nam and surrounded by a magnificent park, with 360° views of the city from the tower, and to Namdaemun market - dinner in a restaurant – after dinner Seoul by night, a stroll with the tour leader - overnight stay.
Day 5
ULSAN “the industrial heart of Korea” & BUSAN
Breakfast at the hotel – departure for Gyeongju by KTX high-speed train – lunch at leisure - guided visit of Gyeongju (the Daereungwon royal tomb complex, Bulguksa Temple and the Seokguram Grotto, UNESCO World Heritage Sites, and the Cheomseongdae astronomical observatory, the oldest surviving in Asia) - transfer to Busan – on arrival, guided visit of the city (visit to the unique Buddhist temple of Haedong Yonggungsa, perched on a cliff just metres from the sea, and to Yongdusan Park with Busan Tower, for panoramic views over the city and the harbour) - dinner in a restaurant - after dinner Busan by night, a stroll with the tour leader - overnight stay.
Day 6
BUSAN “the country's second city, on the Korea Strait”
Breakfast at the hotel – excursion to Ulsan - guided visit of the city – Daewangam Park (a coastal park on the east coast. The park has a trail through a forest of pines, cherry trees, magnolias, camellias, apricot trees and forsythia - it lies at the south-easternmost tip of the country, facing the East Sea, and has a lighthouse serving as a marker for fishermen and sailors at sea - the park is also home to Daewangam Rock, which looks like a dragon rearing up towards the sky. It is linked to the mainland by an iron bridge and has an observation tower), Taehwagang National Garden (the river runs through the heart of Ulsan and flows into Ulsan Bay, which connects to the East Sea. The river basin, stretching 36 kilometres from east to west and 28 kilometres from north to south, is mostly mountainous terrain - the river is currently an important source of drinking water for the people of Ulsan) – return to Busan – lunch at leisure – visit to the Jagalchi fish market, where thousands of people work and haggle frantically over an incredible variety of fresh seafood), the lively, colourful old cinema street, BIFF Street, and the traditional Gukje market - dinner in a restaurant – after dinner Busan by night, a stroll with the tour leader - overnight stay.
Day 7
BUSAN – HAEINSA TEMPLE – SEOUL
Breakfast at the hotel - full day devoted to a guided visit of Busan (Haedong Yonggungsa Temple, Gamcheon Cultural Village, the United Nations Memorial Park – the only international cemetery dedicated to UN soldiers who died in combat during the Korean War, Haeundae Beach, Dongbaekseom Island, near the southern end of the beach, Yongdusan Park and the ascent of Busan Tower) - lunch at leisure - dinner in a restaurant – after dinner Busan by night, a stroll with the tour leader - overnight stay.
Day 8
BUSAN – HAEINSA TEMPLE “UNESCO World Heritage Site” – SEOUL
Breakfast at the hotel – departure for Haeinsa Temple, a UNESCO World Heritage Site housing the famous Tripitaka Koreana, the complete collection of 81,258 wooden printing blocks of the Buddhist Scriptures, kept here since 1398 – the temple lies within a National Park – lunch at leisure – onward to Seoul – evening arrival – dinner in a restaurant – after dinner Seoul by night, a stroll with the tour leader using public transport – overnight stay.
Day 9
SEOUL & SUWON “Hwaseong Fortress, UNESCO World Heritage Site” - ITALY
Breakfast at the hotel – departure and guided visit in Suwon to Hwaseong Fortress, a UNESCO World Heritage Site – return to Seoul, in the afternoon guided visit to Cheonggyecheon Stream, Gwanghwamun Square and Dongdaemun Design Plaza – lunch at leisure - transfer to the airport – departure from Seoul on Emirates scheduled flights for the return to Italy – overnight flight.
Day 10
DUBAI – ITALY
Arrival in Italy.
Prices
- return journey Italy/Seoul on Emirates scheduled flights
- airport/hotel transfers and vice versa
- transfer Seoul/Gyeongju by KTX high-speed train
- excursions in Korea by GT minibus/coach
- accommodation in 4-star hotels on a half-board basis
- buffet breakfasts
- 1 lunch in a restaurant on day 4
- guided visits in Italian
- taxes, VAT
- tour leader from Italy, departing from Rome
- tour leader Dubai/Dubai for those departing from other airports
- admission to all the sites and museums indicated in the programme
tips (on arrival the tour leader collects a single amount of approximately €80.00, which is used to tip all suppliers throughout the tour), drinks with meals and anything not expressly indicated.
Entrance fees
Admission costs not available
Our hotels
SEOUL
HOTEL FRASER PLACE NAMDAEMUN - GLAD MAPO HOTEL or similar, 4-star
www.frasershospitality.com - www.glad-hotels.com
SEOUL
HOTEL FRASER PLACE NAMDAEMUN - AMID SEOUL HOTEL or similar, 4-star
www.frasershospitality.com - www.amidhotel.com
BUSAN
ASTI HOTEL BUSAN STATION or similar, 4-star superior
Info and schedule
N.B. Please note: the order of the planned visits may be switched between days according to museum opening hours or for operational reasons, but the programme itself remains unchanged.
- Required document: Passport
Flight times
Frequently asked questions
How long is the tour?
The tour lasts 10 days by plane, with a Guiness tour leader from Italy.
When does it depart?
1 departure scheduled, on 22 October 2026.
How much does it cost?
The individual participation fee starts from 3.750,00 € by plane.
What does the price include?
return journey Italy/Seoul on Emirates scheduled flights; airport/hotel transfers and vice versa; transfer Seoul/Gyeongju by KTX high-speed train; excursions in Korea by GT minibus/coach; accommodation in 4-star hotels on a half-board basis; buffet breakfasts; 1 lunch in a restaurant on day 4; guided visits in Italian; taxes, VAT; tour leader from Italy, departing from Rome; tour leader Dubai/Dubai for those departing from other airports; admission to all the sites and museums indicated in the programme
What is not included in the price?
tips (on arrival the tour leader collects a single amount of approximately €80.00, which is used to tip all suppliers throughout the tour), drinks with meals and anything not expressly indicated.
Which documents are required?
Passport
Can I cancel?
Cancel without penalty up to 45 days in advance
How do I book a Guiness tour?
You can request a quote directly from each tour page with the “Get your quote” button, save it and send the booking request: we will get back to you. How to book
How do I pay for the tour (deposit and balance)?
Payment terms (deposit and balance) are set out in the quote; we accept the main payment methods. Terms and conditions


